Adidas decided to meet Doc Emmet Brown, borrowed his time machine, had a blast to the past, and went back to the future again – giving retro another try. The Adidas team chose 2 models from the famous ZX range – ZX 700 and ZX 750 – and gave a fresh new look to the iconic ZX models with its decidedly more modern-esque feel. Designed and sold worldwide in the mid ‘80s, the ZX range was created as the epitome of stylish sportswear that made it the must have item for any avid sneaker-head.
With
innovation and research, the Adidas ZX range became 1 of the best running shoes
of the ‘80s. Each model was carefully designed for comfort and practicality;
their heels were designed for running impact. The ZX shoes were not only
popular on the track, it also proved popular on the streets and with its combined
textile and suede in the uppers, a breathable mesh lining, and cushioning in
the tongue, collar and heel – the ZX stayed trendy even till today.
The revamp
of the ZX700 and ZX750 for SS13 features bright neons and colour blocking on
its iconic silhouette – so fresh that it appeared in JUICE’s fashion shoot last issue. The ZX700 retains its original
design with only a slight tweak in colourway while the ZX750’s colour is turned
up a notch from its predecessor and features synthetic suede, ripstop inlays,
and leather signature three-stripes. Available in purple, green, and black, these
classic kicks have never looked better.
[PICTURES] See all the ZX shoes you might love here: http://bit.ly/throwbackzxstory
[PICTURES] See all the ZX shoes you might love here: http://bit.ly/throwbackzxstory
To
commemorate the evolution of the Originals and and its return to the fashion
map, Adidas Originals collaborated with DJ-producer A-Trak and director and
visual artist So-Me to create a special video campaign that celebrates
originality through unique pieces found in the collection and worn by urban
youths as they go about in their daily activities in the streets, partying and
having a good time.
Adidas Originals ZX700 and ZX750 SS13 is retailed at RM340 and RM370 respectively for both men and women and is available at Adidas Originals Concept stores Mid Valley, Pavilion, KLCC and Lot 10. For more info, log on to www.adidas.com.my/originals or www.facebook.com/adidas.
Adidas Originals ZX700 and ZX750 SS13 is retailed at RM340 and RM370 respectively for both men and women and is available at Adidas Originals Concept stores Mid Valley, Pavilion, KLCC and Lot 10. For more info, log on to www.adidas.com.my/originals or www.facebook.com/adidas.