Throwback Thursday: These Adidas Shoes Are Hip Again!

Adidas decided to meet Doc Emmet Brown, borrowed his time machine, had a blast to the past, and went back to the future again – giving retro another try. The Adidas team chose 2 models from the famous ZX range – ZX 700 and ZX 750 – and gave a fresh new look to the iconic ZX models with its decidedly more modern-esque feel. Designed and sold worldwide in the mid ‘80s, the ZX range was created as the epitome of stylish sportswear that made it the must have item for any avid sneaker-head.

With innovation and research, the Adidas ZX range became 1 of the best running shoes of the ‘80s. Each model was carefully designed for comfort and practicality; their heels were designed for running impact. The ZX shoes were not only popular on the track, it also proved popular on the streets and with its combined textile and suede in the uppers, a breathable mesh lining, and cushioning in the tongue, collar and heel the ZX stayed trendy even till today.

The revamp of the ZX700 and ZX750 for SS13 features bright neons and colour blocking on its iconic silhouette – so fresh that it appeared in JUICE’s fashion shoot last issue. The ZX700 retains its original design with only a slight tweak in colourway while the ZX750’s colour is turned up a notch from its predecessor and features synthetic suede, ripstop inlays, and leather signature three-stripes. Available in purple, green, and black, these classic kicks have never looked better. 

[PICTURES] See all the ZX shoes you might love here:

To commemorate the evolution of the Originals and and its return to the fashion map, Adidas Originals collaborated with DJ-producer A-Trak and director and visual artist So-Me to create a special video campaign that celebrates originality through unique pieces found in the collection and worn by urban youths as they go about in their daily activities in the streets, partying and having a good time. 

Adidas Originals ZX700 and ZX750 SS13 is retailed at RM340 and RM370 respectively for both men and women and is available at Adidas Originals Concept stores Mid Valley, Pavilion, KLCC and Lot 10. For more info, log on to or