Digitally Embrace The Spirit Of Ramadan With The Cube

Celcom offers customers the opportunity to perform Umrah simply by subscribing to digital content on The Cube this Ramadan

KUALA LUMPUR, 12 July 2013 – Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, is calling its customers to embrace the delight of Ramadan Kareem through Ramadan mobile content offerings on The Cube – Celcom’s own multimedia-branded channel that fulfills consumers’ needs to access content on any device while on the move, at home, at work or at play.

The Cube’s digital campaign this year is unique as it aims to bring customers and their loved ones closer through gestures of giving and charity by giving them the ability to gift content on The Cube to others. Customers who subscribe to any free or paid content on The Cube for themselves or others during the month of Ramadan will stand a chance to get umrah and ziarah packages totalling RM180,000 for themselves and a loved one.

This opportunity includes travel arrangements, flights, accommodation and travel insurance, and is open to all subscribers throughout the campaign period from 8 July to 19 August 2013.

Commenting on Ramadan campaign, En. Afizulazha Abdullah, Chief Digital Services Officer of Celcom Axiata Berhad, said,

“The Cube’s campaign this year combines spiritually reflective and inspirational services with the spirit of giving. The concept of giving can be manifested in such a way that winner of the Umrah packages can transfer the gifts to their parents with the luxury of having the accommodation closest to Kaabah.”

“We at Celcom hope that our customers will take advantage of the exclusive Ramadan content on The Cube to further enrich their digital and mobile lifestyles during this holy month, all through Celcom Fastest Territory’s stable, fastest and widest nationwide mobile network.” added Afizulazha.

Customers who subscribe to The Cube’s Ramadan offerings can choose from prayer and fast-breaking time SMS announcements, m-Fitrah services, Quran recital and quotes, Musicube’s Ramadan and Raya Call Me Tones, and Ramadan bazaar locater via CubeFinder. The m-Fitrah services is another alternative channel for Zakat payment for Celcom users via deducting prepaid credit or impose billing. Customers can simply subscribe by type FITRAH and send to 21999


Apart from these, subscribers can also opt to follow updates from Ustaz Azhar Idrus, Ustaz Kazim Elias, Ustaz Haslin Baharim (Ustaz Bollywood) and Ustaz Hasan Din on FrenCube simply by type ON JADUAL <Ustaz code> and send to 23456. Besides updates, subscribers can also get inspirational quotes from Ustaz simply by type ON PESAN <Ustaz Code>to 23456.

To enjoy the Ramadan content at your fingertips, Celcom customers can subscribe simply by visiting, on their phone browsers or by dialling *888# on their Celcom mobile phones.