The suspense had come to an end on 11th July 2013 for one of Malaysia’s most anticipated party series, Carlsberg's 'Where's The Party 2013'. What's for sure is that, it arrived bigger and bolder than before!
Carlsberg threw another sweetener into the epic party
This year they gave away 10 exclusive invites to the global Carlsberg Where’s the Party? that will be happening in Europe this August with none other than Axwell, formerly of Swedish House Mafia.
This year’s party was more than double the scale of last year
Clueless
about the venue till they arrived, WTP 2013 took off in a cavernous hall at one
of the country's largest exhibition parks, which was transformed into a ‘jet-set’
venue complete with a rare Antonov airplane forming part of the
backdrop. This year’s party was more than double the scale of last year,
with the biggest turnout ever of 3,000 party goers from Malaysia and Singapore,
and the breadth and depth of entertainment, stage and thematic set-up second to
none. Carlsberg’s iconic WTP is for the bold who step up to earn an exclusive,
money-can’t-buy invitation to a party where anything could happen.
Photo: Partygoers having an epic time at Malaysia's most anticipated party.
At
the party zone, Carlsberg fans were in for a mega night of visual and audio
extravaganza, complete with pulsating beats, sizzling acts and ice cold Carlsberg
beer, all orchestrated in a uniquely Carlsberg WTP style.
To
kick off the party, new Carlsberg Malaysia managing director Henrik Andersen
and Carlsberg Singapore managing director John Botia made a fitting appearance
at the press conference when they alighted from the Antonov, accompanied
by a bevy of brand ambassadors, dressed as air stewardesses.
Andersen
said,
"Air travel is our theme this year as we're flying lucky Malaysians
to Europe for our global party, we needed a massive place that would fit the
plane and the huge crowd. This WTP is also about taking partygoers to new
heights and it looks like we have set a new benchmark in the local party scene
by creating another epic sensorial event."
Photo : [left to right] Henrik Andersen, Managing Director of Carlsberg Malaysia and John Botia, Managing Director of Carlsberg Singapore making a surprise entrance from the cockpit of an Antonov airplane at Carlsberg's Where's the Party? 2013.
"For
the first time in the history of WTP, Malaysians will be treated to the global
WTP experience, where 22 nations will come together. Consumers bold enough
to step up to the challenge will be justly rewarded with entry to this epic
European party experience.”
With
Malaysia’s very own stand-up comedian Douglas Lim opening the night and Swedish
Dub House duo Cazzette headlining, WTP 2013 was a heady non-stop mix of
international artistes and local heroes. Celebrity hosts Joey G and Patricia K
made sure partygoers did not have a dull moment.
Photo: Swedish dub house duo, Cazzette pumping up the crowd at Carlsberg's Where's the Party? 2013.
The
night flowed with performers Nine Lives, Joel Turner, 3AM in the Valley and Big
Skrptz from Australia, Korean Pop sensation Sweety, DJ Inquisitive, Miss Nine
who hails from Germany, DJs Clazz and Ming Ming taking their turn on stage to
give the crowd an inimitable blend of edgy dance music that kept them going
till the wee hours.
This
year also saw the first Carlsberg party mobile site introduced, making WTP 2013
the most socially savvy party around! Party goers just couldn’t help but flock
to the ‘Be Bold’ mobile site to connect and meet new people, snap photos and
take part in challenges that could win them passes to the global WTP. The ‘Be
Bold’ Challenges were very well-liked and hundreds of uploads were displayed at
the giant screen.
Photo: Partygoers posing for the camera at Malaysia’s most anticipated party.
Others
who prefer to chill and relax were kept entertained with party games that
included the Loud Ludo, Marshall Matters, No-Sight Flight, Turbalance, Safety
Slides and i-Darts.
WTP
2013 is again an epic one with multi faceted sensations. Whilst partying and
dancing hard, party-goers were advised to drink in moderation and get their
breath alcohol content tested. Over a hundred taxis were on standby to send
consumers home.
Photo: Over a hundred taxis were on standby to send consumers home safely at Carlsberg's Where's the Party? 2013.
The
only question remaining now is ‘Where’s the party’ in 2014,
Carlsberg?